Last night I watched a replay of a well regarded Australian current affairs program (Four Corners), which presented an ‘expose’ on the booming (in)fertility industry in my home country. This is an area close to my heart and a scientific field in which I worked for close to a decade. The industry was painted as one that preys on those who can’t conceive, an industry that milks couples for all they’re worth and deceitfully fails to provide patients with adequate knowledge of the likelihood of success.
It is an industry, apparently, that is based on and makes their money from, failure. That is, the clinics count on your repeat business (ie. failure to become pregnant) and provide countless expensive add-on treatment options, in their relentless materialistic endeavours. I am not saying that elements of the program were not true or false but it did make me reflect on the motivations of people I worked with in the industry (who genuinely want to help people have a family I might add) but also on the parallels with another industry I’m familiar with, the diet or weight-loss industry.